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3 Advertising wins four National Healthcare Advertising Awards
May 03, 2019

3 Advertising wins four National Healthcare Advertising Awards

New Mexico-based branding firm 3 Advertising won four national 2019 Healthcare Advertising Awards for Presbyterian Healthcare Services and Presbyterian Health Plan. 

The agency won gold, bronze and merit awards for TV spots, a direct mail effort and a print ad series. A multimedia campaign that advertised Party at the Park, a community event that celebrated the opening of Presbyterian Santa Fe Medical Center, was also recognized.

The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development in the U.S.

Each year, the competition receives nearly 4,000 entries, making it the largest healthcare advertising awards competition in the industry, according to the publication. 

 

3 Advertising wins 21 gold and silver Addys, two judge's choice awards and Advertising Works Award
March 19, 2019

3 Advertising wins 21 gold and silver Addys, two judge's choice awards and Advertising Works Award

Albuquerque’s 3 Advertising won 7 out of 14 gold and 14 out of 31 silver Addy Awards for work entered in brand identity, integrated campaign, social media, television and collateral categories at this year’s American Advertising Federation New Mexico ADDY Awards. The agency also won two prestigious Judge’s Choice awards, one for a agency promotion piece called “patron saints of advertising" and a second for a brand campaign created for online retailer Sackwear.

The agency also won the coveted Advertising Works award for most effective campaign, awarded for a series of TV commercials created for PNM’s energy efficiency messaging.

In addition, the agency earned 14 spots on the show’s Albuquerque 30 list, which features the best 30 overall ideas entered into the competition.

Winning agency clients include Presbyterian Health Plan, PNM, Farm Credit of New Mexico, Presbyterian Healthcare Services, Southwest Water Conditioning, Menaul School, New Mexico United and Sackwear.com.

 

3 Advertising celebrates launch of New Mexico United, the state's first pro USL soccer team
March 09, 2019

3 Advertising celebrates launch of New Mexico United, the state's first pro USL soccer team

Albuquerque's 3 Advertising was selected in 2018 to create branding and identity materials for New Mexico United, the USL's newest expansion team in its top-tier championship league. The pro soccer team's inaugural season kicked off on March 9, 2019 at Isotopes Stadium and set a record for week 1 attendance for the USL, attracting nearly 13,000 people to its first home game. The team is also number one in merchandise sales across the league. 

 

3 Advertising wins two national advertising awards for PNM energy efficiency TV messaging
November 02, 2018

3 Advertising wins two national advertising awards for PNM energy efficiency TV messaging

Albuquerque-based 3 Advertising earned national honors for a recent TV campaign highlighting various energy efficiency programs offered by PNM. The campaign, created for New Mexico's largest provider of electricity, humorously portrays PNM employees offering helpful money-saving information to customers in scenarios where they wouldn't normally be expected to appear. 

The campaign won a people's choice awards at the 2018 Chartwell EMACS conference and the "Best Energy Efficiency Campaign" at the 2018 E Source Utility Ad Awards. Other entrants included Duke Energy, Georgia Power, Toronto Hydro and Southern California Gas Co.

One of the commercials from the campaign can be seen here

 

3 Advertising welcomes new account coordinator
June 25, 2018

3 Advertising welcomes new account coordinator

Albuquerque-based branding and design firm 3 Advertising welcomes Melinda Mesibov as an agency account coordinator. Melinda is a summa cum laude graduate of the Anderson School of Management at UNM. Currently, she's teaching the agency what "summa cum laude" means.

 

3 Advertising wins five National Healthcare Advertising Awards
April 27, 2018

3 Advertising wins five National Healthcare Advertising Awards

Albuquerque-based 3 Advertising earned five awards in the National Healthcare Advertising Awards competition, the oldest and largest advertising award show in the healthcare industry. Winning work included efforts for Presbyterian Healthcare Services, Presbyterian Health Plan and TriCore Reference Laboratories. 

The agency earned awards for a range of mediums, including TV, print, radio, and multi-media campaigns. 

 

​3 Advertising wins 13 Addys at AAFNM Addy Awards, Maclay honored with Silver Medal Award​
February 28, 2018

​3 Advertising wins 13 Addys at AAFNM Addy Awards, Maclay honored with Silver Medal Award​

New Mexico-based ad agency 3 Advertising won 7 gold and 6 silver Addy Awards at the 2017/18 ceremony. Winning work included efforts for agency clients Presbyterian Healthcare Services, El Vado, Farm Credit of New Mexico, High and Dry Brewing, Grinding Gears Coffee, Growth Energy and Step 22. In addition, the agency earned 11 of 30 spots in the Albuquerque 30, a compilation of the best 30 creative ideas submitted into the Addys. 

Co-founding partner and agency creative director Sam Maclay was honored with the organization's Silver Medal Award, a recognition for lifetime achievement in the New Mexico advertising industry. 

 

Awesome staffers promoted
January 30, 2018

Awesome staffers promoted

Albuquerque’s 3 Advertising announced three staff promotions today. Jason Rohrer has been promoted to Senior Copywriter/Creative Manager. Rohrer was previously Senior Copywriter. He has been with the agency for 8 years and has contributed to the creative development of agency clients across every business category. He previously worked at advertising agencies in Houston, San Francisco and Las Vegas.

Zak Rutledge was promoted to Senior Art Director. Rutledge was previously an art director at the agency and was hired four years ago. Rutledge is a graduate of the Southwest University of Visual Arts and has nearly a decade of experience.

Vi Nguyen was promoted to Senior Account Manager, having previously been an account manager at the agency for the last four years. Nguyen helps to guide marketing and strategic efforts for a wide spectrum of agency clients across all business categories. Nguyen is a graduate of the University of New Mexico. 

 

3 Advertising featured in Communication Arts Typography Annual
November 08, 2017

3 Advertising featured in Communication Arts Typography Annual

Albuquerque-based branding and design firm 3 Advertising earned another Communication Arts Award of Excellence for a logo created for 505 Central, a mixed-use real estate development in downtown Albuquerque. 

The Communication Arts Typography annual features the world's best use of typography as a primary visual element in design and advertising. 

 

3 Advertising wins 11th National Addy
June 13, 2017

3 Advertising wins 11th National Addy

Albuquerque-based design and branding firm 3 Advertising won a National Addy for a poster campaign created for online outfitter and apparel brand, Sackwear.com. The award marks the 11th National Addy the agency has won since 2006. 

The American Advertising Awards, also known as the Addys, is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local ad club competitions.