The New Mexico Mortgage Finance Authority was created to help people with low- to moderate-incomes find affordable, well-made housing. The logo and branding campaign embody this idea at every touchpoint.
This print and poster campaign is designed to attract visitors to the new museum and stir thoughtful debate about nuclear science and its role in history, war, deterrence and medicine. The caption underneath each maze reads, "You won't leave the way you came."
Unlike other jet membership programs, Echelon guarantees a high level of service by limiting the number of memberships it sells. Our print campaign was designed to make the customer feel like the center of the business.
FCSSW is a lending agricultural cooperative for farmers and ranchers. Our work focused on the client's core efforts, which is growing the business of their customers. The "growing potential" campaign reinforces FCSSW's position of having a unique understanding of ag-based business challenges; they're anything but another big city bank.
Solarius Tanning Spa is all about light and how customers choose to use proper exposure to reach their full potential. Our goal was to create a campaign that felt as beautiful as the stores themselves and communicated on a basic human level, while avoiding the "bikini model standing by a tanning booth" cliches of the category.
Measure Twice is a construction company based in Montana. We created a new logo, corporate ID and print campaign focusing on the need to hire the right contractor from day one. After all, you only build once.
This international technology company makes optical components and assemblies. We developed a branding campaign that accurately positioned CVI as being "up to the challenge" of its scientifically-oriented customers while standing out from a sea of look-alike competitor ads. This concept was also designed to work in German and Korean.
Research told us that Belize attracted sport fishermen who were up for a more challenging experience. The "fish are biting" campaign was born, with taunting insults coming from the elusive fish hiding below the water.
For Albuquerque The Magazine’s first annual corporate bowling tournament, we created a campaign that encouraged participation via a playful logo and ads that doubled as instructional guides on how to bowl properly.
Consumers have been exposed to a ton of LASIK ads. The category cliches usually consist of headshots of doctors or talk of the latest medical gizmo. For Eye Associates, we focused on the practice's 30-year reputation as eye experts and asked consumers to take a simple "exam before the LASIK exam" before they trusted their eyes to just anyone.