Determined campaign wins David Ogilvy effectiveness award

The work - and the work behind the work - worked. Along with Presbyterian Healthcare Services and research partners at The Rational Heart, Albuquerque’s 3 Advertising won bronze for Presbyterian’s Determined campaign at the ARF David Ogilvy Awards, which recognize the power of research and insights behind impactful campaigns. Other winning campaigns included work from Toyota, Cadillac, Southwest Airlines, Uber, Verizon, Procter & Gamble and many other top brands

The ARF David Ogilvy Awards honor advertising campaigns grounded in consumer research and insights. Named after David Ogilvy, the “father of advertising,” the awards celebrate the powerful combination of data and creativity, a concept David championed. He once said, “Advertisers who ignore research are as dangerous as generals who ignore the signs of the enemy.”  The Awards provide an opportunity to stand out in a crowded industry landscape and honor the crucial collaboration across partners, clients and agencies.