Insights

The age of designvertising.

Just in case the division still exists, we'd like to put an end to the false separation of design and advertising. In our minds, the two are inseparable. Advertising is design. And all design is, in a way, advertising.

These days, designers are just as involved in concept as any other department of an agency, including media. The best designers are no longer perceived as cake decorators who come in at the end of a campaign execution to make something look pretty. And on the advertising side of the equation, art directors and writers should be expected to have a certain aesthetic knowledge of what a brand should look and feel like, beyond the conventional advertising deliverables of print, TV, collateral and interactive.

Advertising vs. design is dead. Long live designvertising. Or, if you prefer, adversigning.