Insights

Throw away your business card.

One thing we've noticed as we've adopted a collaborative working model is how important it is to be equals with the people we're working with, both internally and externally, when it comes to ideas. It’s freeing to push the historical agency (and client) job titles aside and just share ideas.

We believe the best idea wins, no matter where it comes from. Art directors can come up with killer headline campaigns. Copywriters may conceive brilliant executions for a corporate identity package. A media planner can generate the freshest of guerrilla ideas. And yes, even clients and account executives may concept a wonderful interactive idea. We all have our traditional responsibilities to assume on a given assignment. And certainly within each specialty, experience and wisdom usually prevail, but it's fun to let go of job functions and just think about the challenge at hand. The latest fad of consumer-generated advertising takes this idea even further.

When everyone works together from and toward the same place, ideas seem to flourish. No hidden agendas and an almost blatant disregard for old-school “territories” is the direction that is going to take advertising into the next phase. The “greatideascomefrommanydirections” era of advertising. How has collaboration changed the way you work?